Media centre

Media Release

The media release will be made publicly available on the launch date for The Truth Campaign.  Launch date is March 22, 2022.

A copy of the media release is available below.

Download release

Media enquiries

Please direct all media enquiries to:

  • Nicole Highet | 0438 810 235

 

Campaign Research Summary

To inform the campaign, significant research was undertaken with 1,899 hopeful, expectant and new parents. The research identified to key challenges faces on the journey to parenthood to inform the campaign messages.  Through undertaking the research, respondents were able to express their interest to be involved in the development of the campaign.

Reflecting the identified themes from the research, The Truth campaign depicts the real lived experiences of these people and the emotional and mental health challenges they personally faced.

To find out more about the specific themes identified, download the research summary.

Download Summary

Campaign video and social media tile assets (for download)

Video and social media tile assets are available for download to be used to promote #thetruth campaign and each of the topics covered in the campaign. You can download the videos onto a computer or memory stick and these can be played in the waiting area or for educational purposes. The social tiles can be downloaded and used across all social media platforms.

Infertility series

These videos convey how infertility can affect every part of your life – including your mental health. Melinda bravely tells us about her experience following many rounds of unsuccessful IVF. Below are 15 second and 80 second videos with or without subtitles that can be played in waiting areas or used for education purposes.

Download infertility video (15 seconds)

  Download infertility video (80 seconds)

Download infertility video (15 seconds | subtitles)

  Download infertility video (80 seconds | subtitles)

Suggested social media post content:

Infertility is a rollercoaster. No-one talks about how devastating & stressful it can be. COPE provides honest information. #COPE #thetruth #mentalhealth #infertility #loss #support #pregnancy

 

Download infertility—social media tile 1

Download infertility—social media tile 2

Perinatal loss series

These videos convey experiences of grief, sadness and anger when experiencing loss. Renata tells us of her experience of grief and loss after experiencing both a miscarriage and later a stillbirth. Below are 15 second and 80 second videos with or without subtitles that can be played in waiting areas or used for education purposes.

Download perinatal loss video (15 seconds)

Download perinatal loss video (80 seconds)

Download perinatal loss video (15 seconds | subtitles)

Download perinatal loss video (80 seconds| subtitles)

Suggested social media post content:

The truth is no-one talks about the consuming grief and sadness of losing a baby. COPE provides you with honest information. #COPE #thetruth #mentalhealth #loss #grief #support #pregnancy

Download perinatal loss—social media tile 1

Download perinatal loss—social media tile 2

Download perinatal loss—social media tile 3

Pregnancy series

This video conveys the many unexpected physical and emotional challenges faced in pregnancy, that can result in common mental health problems like depression and anxiety. Jade shares her story and the challenges that she experienced in pregnancy. Below are 15 second and 80 second videos with or without subtitles that can be played in waiting areas or used for education purposes.

Download pregnancy video (15 seconds)

  Download pregnancy video (80 seconds)

Download pregnancy video (15 seconds | subtitles)

  Download pregnancy video (80 seconds|subtitles)

Suggested social media post content:

The truth is most pregnancies are far from picture perfect. COPE is here to help support you with honest, clear information. #COPE #thetruth #mentalhealth #support #pregnancy

Download pregnancy—social media tile 1

Download pregnancy—social media tile 2

Birth series

This video conveys experiences of disappointment and the mental health challenges experienced after a difficult birth experience. This includes anxiety, depression and PTSD. Melissa tells us of her experience of birth trauma and the impact this had on her. Below are 15 second and 80 second videos with or without subtitles that can be played in waiting areas or used for education purposes.

Download birth video (15 seconds)

  Download birth video (80 seconds)

Download birth video (15 seconds|subtitles)

  Download birth video (80 seconds|subtitles)

Suggested social media post content:

The truth is many births don’t go to plan and can leave people traumatised. COPE provides you with honest, clear information. #COPE #thetruth #mentalhealth #support #pregnancy #difficultbirth #postnatal

Download birth—social media tile 1

Download birth—social media tile 2

Early parenthood series

This video conveys adjusting to the many new challenges that having a baby can bring and the toll it takes on many aspects of your life. Nami and Andy candidly talk about their own struggles and how this impacted their relationship. Below is an 15 second and an 80 second video with subtitles that can be played in waiting areas or used for education purposes.

Download early parenthood video (15 seconds)

  Download early parenthood video (80 seconds)

Download early parenthood video (15 seconds|subtitles)

  Download early parenthood video (80 seconds|subtitles)

Suggested social media post content:

The truth is after having a baby you can struggle as a couple. COPE is here to support you with honest, clear information. #COPE #thetruth #mentalhealth #support #parenthood #relationships #firstyear

Download early parenthood—social media tile 1

Download early parenthood—social media tile 2

Download early parenthood—social media tile 3

Download early parenthood—social media tile 4

Compilation series

This below videos are a collection of all the series listed above designed to raise awareness of the hidden struggles faced by thousands of people on their path to parenthood, that are often not spoken about. Below is a 60 second compilation and a 10+ minute showreel.

Download Compilation video (60 seconds)

Download Compilation video (60 seconds| subtitles)

Download Showreel (10:49)

Download Showreel (10:49|subtitles)