Ready to COPE : Information for Healthcare & Service Providers

What is Ready to COPE?

Ready to COPE is a free e-newsletter that provides men and women with timely, relevant information about their emotional and mental wellbeing throughout their pregnancy and first twelve months following the birth of their baby. COPE developed Ready to COPE to help men and women become aware of the range of common challenges that they may encounter in the perinatal period.

Ready to COPE provides expectant and new parents with insights, comfort and strategies for coping as well as information on when and how to get help if needed. Ready to COPE is a beautifully-designed, digital and sustainable way for parents to learn more about their emotional and mental health. It is completely portable and can be viewed on any device. Every email contains links to getting help, additional fact sheets on the issues addressed and the ability to access all prior emails in the series. It is completely free and confidential.

Importantly, Ready to COPE contains information and links to resources that are underpinned by the Australian Perinatal Mental Health Clinical Practice Guideline. The information is developed to inform and empower consumers and families and support health professionals that make up COPE’s member organisations.

What are the key benefits of Ready to COPE?

Ready to COPE can support women throughout the perinatal period by:

1. Providing the information they need to set realistic expectations for becoming a parent, including the range of emotional challenges they may face;

2. Empowering and comforting men and women with non-judgmental information and strategies to help them cope through difficult times and emotions;

3. Educating expectant and new parents so they are able to identify possible signs of stress, anxiety or depression in themselves or others, and have an understanding of why, how and when to seek help.

I wish I’d read this before my first child as you have normalised a lot of what went through my head after the birth. ⁠— Ready to COPE subscriber

How can people can sign up?

Men and women can sign up for free by going to To sign up, a person must provide her name, email address, postcode and expected date of delivery (if pregnant) or the date of her baby’s birth (if postnatal). This information is completely confidential.

After signing up, he/she will receive a welcome email, followed by fortnightly emails that correspond to her current perinatal status (emails arrive more frequently in the immediate weeks after baby is born).

How can I promote Ready to COPE?

Healthcare settings 

To support the uptake of Ready to COPE in community and healthcare settings, simply print out one of our downloadable posters and place it in a visible spot in your waiting and/or clinical room.

You may also want to inform your patients about Ready to COPE in your social media and/or newsletter communications. To do this, you can direct women to to sign up.

Online communities

To support the uptake of Ready to COPE in your online community community log into the COPE Facebook page and there you will see posts promoting the Ready to COPE guide in our posts.  You can simply share a post with your networks (together with an encouraging comment if you wish), or alternatively you can share the sign-up page.

Community Settings or Workplaces 

To support the uptake of Ready to COPE in your setting, simply print out one of our downloadable posters and place it in a visible spot in your place of business. Some examples of settings where displaying Ready to COPE posters can help make a difference to the lives of perinatal women include mum & baby classes and playgroups, baby supply stores, community halls and more. Workplaces also provide a great opportunity for expectant and new fathers/partners be be informed about Ready to COPE.

Download the Ready to COPE Posters

You can also use the Ready to COPE promotional video in your setting or communications (a closed caption version is also available).

Why share Ready to COPE with those in your care?

If you are a healthcare provider for perinatal women, you are on the front line of helping women prepare for and travel through this critical time in their life. You are no doubt aware that many women and their partners emotionally struggle during the transition to parenthood, and you probably see women every day who are having trouble coping with different aspects of pregnancy and parenthood.

Ready to COPE makes it easier for you to help your patients be better prepared for and cope with the more difficult parts of their journey through pregnancy and early motherhood. By recommending to your patients that they sign up to Ready to COPE, you are providing them with continuous access to trustworthy, evidence-backed information that will help them understand and look after their mental and emotional health, feel less alone and get help if needed.

How can I get in touch about Ready to COPE?

If you have questions, feedback, ideas or suggestions, you can get in touch by emailing us at We will get back to you promptly.

More information is available in our Ready to COPE fact sheet, and on our Frequently Asked Questions page.